An exciting project for Nuke. This was more than just a brand and identity creation project. We were part of a carefully selected group to create and develop a strategy for a brand new business whos specialty is combat sports. Specifically, high performance physical and psychological training to improve and maximise an individuals fight performance through bespoke training techniques and technology.
For their target markets of UFC, MMA, Boxing and other Martial Arts teams and professionals, this is a new way to train and maximise potential in any fighter.
As well as the strategy and naming of the business, our role in the project was to develop the brand, which included the identity, brand guidelines, editorials, advertising and marketing communications, clothing and digital assets including a website and social media presence.